Eskedar Coffee
Overview
Eskedar Coffee is a premium Ethiopian coffee brand with four coffee bars across Vilnius, Lithuania.
- Client
- Eskedar Coffee
- Industry
- Hospitality
- Scope
- Content strategy, photography, film and a clothing campaign
- Location
- Vilnius, Lithuania
The challenge
Every bean comes from high-altitude micro-farms, hand-picked and processed with precision. It's a brand with a deep story of origin, tradition and craft. But online, that story wasn't being told.
What we did
We built a content strategy rooted in culture. No stock imagery, no generic coffee posts. Real storytelling.
We travelled to every location across Vilnius, spent time with the staff, learned their stories and filmed the people and the process behind the brand. We shot at the roastery, produced a clothing campaign and created product content for the full coffee range. Every piece connects back to Eskedar's Ethiopian heritage, the founder's journey and the community she's built in Lithuania.
On social
What changed
Most coffee brands post latte art. We told the story of where the coffee comes from, who’s behind it and why it matters.
That's what made people pay attention. More visibility across social, stronger recognition in the Lithuanian market and content that shows the real depth of the business.
Eskedar herself is now widely seen as a community leader and is regularly featured across Lithuanian media.