Thai Express
Overview
Thai Express is the UK's leading Thai quick-service restaurant. Traditional family recipes, fresh produce and wok chefs trained in the craft. A brand with real substance behind it.
- Client
- Thai Express
- Industry
- Hospitality
- Scope
- Launch campaigns, content and paid social
- Location
- Bristol and Edinburgh, UK
The challenge
Major launches need content that matches the scale of the moment. The right content, in the right city, at the right time, without dropping the standard the brand is built on.
What we did
Thai Express brought us in for the launches that mattered most: Bristol and Edinburgh.
We ran the Bristol opening end to end. A tuk-tuk drove through the city on launch day and Bristol stopped to watch. We captured it as it happened, and the content spread across the city before people had decided where to eat. Locally targeted ads ran through the opening period to build awareness and drive footfall on the day. The first day was packed.
Edinburgh was different again. Thai Express mascots ran a 5K through the city, and we built the whole campaign around that moment. It didn't look like an ad, because it didn't feel like one.
Every campaign followed the same idea: a real moment, captured properly, with paid social behind it so the right people saw it.
What changed
Thai Express didn’t bring us in for routine content. They brought us in for the launches they couldn’t afford to get wrong.
A tuk-tuk Bristol stopped to watch. Mascots Edinburgh followed through the streets. Restaurants full from day one.
The campaigns worked because the ideas were worth paying attention to. We made sure the content matched them.