Ruskin Sports Village
Overview
Ruskin Sports Village is one of the best clubs and spas in the North West. A premium destination in St Helens with a gym, club, restaurant, spa and padel courts.
- Client
- Ruskin Sports Village
- Industry
- Health & fitness
- Scope
- Content, social, email and paid media
- Location
- St Helens, UK
- Members, and still climbing
- 1,100 → 1,400
- Email open rate, over double the industry average
- 50%
- Average monthly membership
- £70
The challenge
A place this complete needs content that reflects all of it. Not just the gym. Not just the spa. The member who trains five days a week and the local who comes in for a pint on a Friday. Getting that range right across every channel isn't simple. Ruskin needed a partner who could hold it all together.
What we did
We handle everything: content shoots, social media, email marketing and paid promotion across the whole village.
We built four content pillars around the four core parts of the business. The gym. The club. The restaurant. The padel courts. Each has its own voice, its own audience and its own reason to show up, and all of it stays true to what Ruskin actually is.
Our email campaigns hit a 50% open rate, more than double the industry average. Not through subject line tricks. Through content members actually want to read.
Centre Court Padel sits inside the village and runs as its own content operation within the wider strategy. It's a sport growing fast in the area, and the content has grown with it.
On social
What changed
Ruskin had 1,100 members when we started. It’s closing in on 1,400 now.
At an average of £70 a month per member, that isn't a vanity number. It's a commercial result with a real figure behind it.
Ruskin isn't just a gym. It's where the community goes, from serious athletes to people who want a good evening out. The content reflects that range, and the membership numbers reflect the content.